Manipulation in Marketing Strategy



No longer random.
Arbitrariness replaced
By purposiveness!

About this poem

In two poems of mine, I have mentioned the arbitrariness of the relationship between the signifier and the signified in a Saussure model of structural linguistic communication. In the world of marketing strategy, the signifier and the signified are, by willful manipulation and design, brought together forcibly and strategically, in order to shape a corporate image and achieve a desirable marketing outcome. This runs counter to the observed arbitrary nature of the relationship of the signifier and the signified in a scientific Saussure world of linguistic communication. What is typically found in the corporate world, is the purposeful matching and “tweaking” of the dynamics between the signifier and the signified. This occurs in the business world, in order to eliminate undesirable expectations and to maximize desirable outcomes, by a process of artful engineering, thereby accomplishing an “alternative reality” that guarantees financial success. This poem serves as a cautionary tale to inform readers that “reality” (at least, the human experience of it) has an illusory nature to it, in comparison with the world of idealism; especially when merchandise is manipulated in order to achieve desirable or desired outcomes. 

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Written on January 19, 2022

Submitted by karlcfolkes on January 19, 2022

Modified on March 05, 2023

2 sec read
164

Quick analysis:

Scheme ABC
Closest metre Iambic trimeter
Characters 62
Words 9
Stanzas 1
Stanza Lengths 3

Karl Constantine FOLKES

Retired educator of Jamaican ancestry with a lifelong interest in composing poetry dealing particularly with the metaphysics of self-reflection; completed a dissertation in Children’s Literature in 1991 at New York University entitled: An Analysis of Wilhelm Grimm’s ‘Liebe Mili’ (translated into English as “Dear Mili”), Employing Von Franzian Methodological Processes of Analytical Psychology. The subject of the dissertation concerned the process of Individuation. more…

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