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Zainatul Shuhaida Abdull Rahman, PhD., Is a senior lecturer at the Faculty of Film, Theater and Animation (FiTA), Universiti Teknologi MARA Puncak Perdana Shah Alam Selangor. she completed a Bachelor’s Degree in Creative Writing from the National Academy of Arts in 1999 and completed a Bachelor’s Degree in Communication in 2014 from Universiti Utara Malaysia. she obtained a Doctor of Philosophy in Media Management in 2018 also from Universiti Utara Malaysia. she has experience as a visiting scholar at Guandong University, China, a Communication lecturer from Universiti Utara Malaysia, a Noble Tradition Theater lecturer at Universiti Putra Malaysia and also a Creative Writing lecturer from Universiti Kebangsaan Malaysia for over 15 years. Now, she has published 10 books, 5 lyrics and about 15 high-index journal articles. she has written and co -authored a large number of research papers published in journals and conferences nationally and internationally. In the creative industry, she has produced and directed more than 40 stage drama productions since 2004-2017, produced a 13-episode documentary for the Malaysian Radio Television Station for the 'Herba dapur' program, 2010 and as a contributing author for the book Health & Beauty from the Rainforest: Malaysian Traditions of Ingredients which has been published and distributed in many countries, besides that she is also the former Editor -in -Chief of Herba & Perubatan Magazine up to seven editions from Syarikat Penerbitan Zebra Publication Sdn. Bhd. she is also a member of the MyEdu Training and Professional Center Lecturer / Professional Trainer and a Member of the Editorial Board of the International Journal of Innovative Research and Publications and has been honored as the Subarno International Magazine Cultural Ambassador from India representing Malaysia. she is interested in focusing on Media psychology research, cross -cultural communication and the field of creative writing.

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